Audio tags are looking more and more like the new QR code — not only are they way less ugly than those jagged black-on-white squares, but you don’t need to take a picture of anything in order for them to work. (See also: Shazam and the Super Bowl.)
A startup called SonicNotify embeds inaudibly high-pitched audio signals within music or any other audio track. When a compatible app hears that signal, it triggers any available smartphone function to link you to websites, display text, bring up map locations, display a photo, let you vote on which song a performer plays next and so on.
SonicNotify was developed with help from Cantora Records + Labs, which made its name by funding (for $400, initially) and releasing the band MGMT‘s massively popular records. As part of its newly minted technology division, Cantora, which is also a record label and publishing company, is offering $25,000 to $100,000 to promising startups, among the first of which is SonicNotify.
Lady Gaga used its technology on her Monster Ball tour, and Coachella and other events are next in line. To interact via SonicNotify, fans can use any SonicNotify-enabled app. If you want to see it in action now, you can do so with the official Sonic Experiences app.
Why Lady Gaga Deploys a Sound Only Your Smartphone Can Hear Underwire Wired.com
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