Wednesday, February 01, 2012

Who you gonna call? | Packaging Digest

So you've decided to add a QR code to your package to better communicate and/or interact with consumers. Now what? Where do you start? Here's a list of various technologies available to help you find and assess the best one for your project.

QR Code: "QR code" has become the generic term for all types of 2-D codes/tags. These open-source codes are preferred for their high-speed scan capability, ability to hold large amounts of information and relatively small footprint. QR codes can be read with an almost unlimited variety of readers, meaning no specific/proprietary reader is required for a specific QR code. Conversely, not all readers will read all QR codes. QR codes contain the entire message or content within the code. This alleviates the need for online access to decode it. (Source: www.qrcode.com)

Who you gonna call? | Packaging Digest

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