Tuesday, February 21, 2012

QR codes on the rise as Woolworths launches new virtual store

The warning comes as Woolworths has joined Sportsgirl in establishing a new sales channel using QR codes, setting up a "virtual store" in Melbourne's Flinders Street Station where passengers can scan pictures of items to set up a shopping list.

Those items will then be delivered to their homes or offices hours later.

The idea is nearly identical to one established by Sportsgirl earlier this month, which allows shoppers to scan codes for products that are then sold through the online store.

Telsyte senior research manager Sam Yip says the use of QR codes is actually a smart way for retailers to save money, as the cost of labour continues to rise.

"The cost of merchandising, to keep stock on shelves and on show, is always rising. It's all about the cost of labour."

"If you're actually a manufacturer, you're fighting for the best position on the shelf, the best position in the store. It costs money to run all that."

QR codes on the rise as Woolworths launches new virtual store

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