To promote their coming science fiction film “Chronicle,” Twentieth Century Fox is booking airtime during the second quarter of the Falcons-Giants wild card game on Sunday to debut their QR code “billboard,” a five-second flash of a kind of matrix barcode that, when captured by mobile and internet devices, will link the user to some exclusive footage.
Twentieth Century Fox is owned by News Corp., who also owns The Wall Street Journal.
'Chronicle' Plans Interactive QR Code Ad During Falcons-Giants Game - Speakeasy - WSJ
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