SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign. Commemorating the brand's 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.
This celebratory campaign allowed readers to scan-to-win everything from an exercise bike to their favorite mascara, as well as other SHAPE picks featured on the pages of the magazine. The culmination of the sweepstakes was a grand prize trip to Aruba. Each time an entrant scanned an in-book code, their chances of winning the getaway to a luxurious resort were increased. This program incorporated products selected by SHAPE's editors as well as the products being advertised throughout the issue.
SHAPE readers were able to participate by downloading the free Microsoft tag reader application on any Smartphone enabling them to scan the sweepstakes logo on select pages of the issue. With close to 400,000 sweepstakes entrants, SHAPE's campaign was record breaking.
SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcode -- NEW YORK, Dec. 6, 2011 /PRNewswire/ --
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