When did you start using YouTube and Facebook to engage community?
Our real push started at the end of Summer 2009, with the help of our CMO Jeffrey Harmon. We filmed a couple videos that summer, and one of them, "the Bad Breath Test video," increased sales significantly when embedded on our site. It was also a video that got shared quite a bit. We pushed it hard using YouTube's paid search. People could get their first Orabrush free if they liked us on Facebook and subscribed on YouTube. Our audience just grew and grew with that campaign.
How Orabrush Cleaned Up On YouTube
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