The FINANCIAL -- In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience.
The campaign was based around a computer-generated pop star called Hatsune Miku. Working with interTrend, Toyota’s Asian-American agency, Toyota developed a campaign that would feature the new Corolla and also introduce the Japanese virtual icon to the US market. In addition to sponsoring a US Hatsune Miku concert, Toyota created a mobile program complete with 2-D barcode and augmented reality technology that drove traffic to the car company’s website and social media properties.
The FINANCIAL - Toyota Taps into QR Codes and Augmented Reality
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