Friday, December 16, 2011

BiteMe Launches its Reengineered Cookbook with QR Codes

Big brands like Kellogg’s and Pacific Natural Foods have relied on them to influence customers to learn and buy more. This week, bestselling authors Julie Albert and Lisa Gnat, also known as the “Seinfeldian home cooks” took a deliberately different approach with their latest cookbook called Bite Me.

Here are the links to a few of the videos that the QR codes trigger.

Making Chinese Beef & Bok Choy Pot Stickers
Duking it Out Over Poached Eggs
A Speedy Soufflé
A Zip-a-Dee-Doo-Dah Corn Zipper
Stir, Stir, Stir

BiteMe Launches its Reengineered Cookbook with QR Codes

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