I was researching local Pacific Northwest companies that have done a great job with QR codes and social media. In my image search, I kept seeing Dave’s Killer Bread QR code temporary tattoos. While I was focusing mostly on Seattle for this particular post, I circled back later and found that DKB was doing a great job utilizing social media overall.
Social media is something that we do feel very strongly about. Back in the day, I used to bring our bread to the local farmer’s market to meet customers and get feedback – to find out what people want and to better connect with people. Initially, that is the only thing we used social media for. I am a big believer in the Internet for the business, and we’ve learned some lessons along the way. There are a lot of things I would do differently if I could start over, but it has been very successful; it just keeps growing. As far as the QR codes for Dave’s Killer Bread, we got started awhile back on them but we fizzled out – at this point, we have them printed on the back of our bread bags and have intentions of implementing them more in the future. It hasn’t really developed into something worth pursuing. We’ve tried to do promotions with them but most people ignore them, except for the real techies.
Social Media Done Right – Dave’s Killer Bread — Divahound
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