Monday, November 21, 2011

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

While there is still some fragmentation in the market among code types used in magazines, QR codes had a 62% share in Q3 compared to 30% using Microsoft Tags, 4% using SpyderLynk SnapTags, and 3% using JagTag solutions. The market share has remained fairly constant throughout the year. Editors seem to favor MS Tags (88% of editorial codes in Q3). SpyderLynk and JagTag popped onto the radar by virtue of select campaigns for a small number of magazines or ad clients.

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

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