Rising Magazine Use
Mobile Action Codes—a category that includes QR codes, Microsoft Tags and 2D barcodes—have become an important advertising tool for magazines, a new Q3 2011 study by Nellymoser, finds.
The QR Code and Tag study said that the use of magazine action codes in the top 100 U.S. monthly magazines grew 476% from January to September 2011 with a significant portion of that growth in advertising. It found that:
Total number of action codes in magazines grew 476% – from 88 in January to 507 in September
The percent of ad pages with at least one action code grew – from 3.53% of ad pages in January to 5.76% of ad pages in September
The average number of action codes per issue grew – from 2.33 codes per issue in Q1 to 4.83 codes per issue in Q3.
Glamour Magazine's SnapTag Campaign Means Competition for QR Codes - MarketingVOX
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