Friday, November 04, 2011
To celebrate the launch of the 2012 Ford Escape, the company, who has a sizable presence at BlogWorld, Ford announced the Escape Routes that will show an entirely new method of vehicular promotion.
While discussing the benefits of the new Escape model — you can apparently open the trunk with your foot — some of the details of the promotional strategy were revealed. In order to promote the vehicle, Ford is having it take part on some global adventures. It appears as if Ford is tapping into the reality television/The Amazing Race model by having teams compete while showing off the new Escape. However, instead of racing to see who comes in first, the winners will be decided by voters.
Ford Shows Off New Promotion Strategy With QR Codes, Escape Routes | WebProNews
Posted by JOlmsted at 8:20 PM