"Placing QR codes in our rental fleet vehicles is an innovative way to connect with drivers during the millions of test drives taking place in Enterprise's rental vehicles monthly," said Susan Lombardo, vice president of vehicle acquisition for Enterprise Holdings. "OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction and puts a spotlight on vehicles from our manufacturing partners like Mazda."
OnRamp starts this week with the special QR codes appearing in select Mazda6 vehicles throughout the Enterprise Rent-A-Car brand network of locations.
"Mazdas are for those who care about what they drive, how it drives, and the way it makes them feel," said Ron Stettner, vice president for Mazda North America
Enterprise tries scan codes to turn car renters into buyers
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