Wednesday, August 24, 2011

QR codes offer guided tour of new museum

How much the QR code signs appeal to people will help the museum's staff develop a similar interactive tour when the $310-million museum opens in about two years, spokeswoman Angela Cassie said Tuesday after taking the Free Press on a QR exterior tour.

"But we don't want technology to be a barrier to anyone," she added.

The five QR code stations outside the museum's work site provide an explanation of its design and architect Antoine Predock's intention to create a building that swirls upwards like a cloud.

"It's like you're working your way up from darkness into light, ending in the tower of hope," tour guide Pamela VillaFranca says.

The five QR stops are outside the hard-hat area so no one is any danger from machinery or getting in the way of the 200 workers currently on the site. The codes are updated as construction progresses.

Each stop tells you about the part of the museum you're looking at, from the four "roots" of the building -- learning, creativity, perspective and partnership -- to what will be inside when it opens.

About 200 people have taken the QR code tour since they were launched last July 1.

"It's a visual way of giving people a sense of its scale," Cassie said.

QR codes offer guided tour of new museum - Winnipeg Free Press

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