Wednesday, August 17, 2011

Blippar augmented reality app launches with Cadbury game - TNW Apps

We first covered Blippar back in June, when it gave The Next Web a demo of the augmented reality (AR) app that “brings brands to life”. Blippar sells itself as the first image-recognition mobile platform aimed specifically at brand-consumer engagement

And to celebrate the official launch this week, the guys behind Blippar have teamed up with Cadbury to turn chocolate bars into an augmented reality game, in what Blippar is calling “the world’s first official AR game triggered by, and played off, product packaging”.

Blippar is a mobile app that converts real-world images, products and adverts into virtual experiences, and to promote its launch the the startup has allowed Cadbury to create an augmented reality game that anyone with an iOS or Android device can play. Read More

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