Taking cues from tourism industry experts, San Antonio is expanding its arsenal of Web-based marketing tools to better lure visitors to the Alamo City.
City officials and businesses are using services such as quick-response codes (funky, futuristic squares better known as QR codes), social media sites and mobile phone-based apps to draw traffic, build customer loyalty for repeat visitors, and help track tourism activity. And compared with other popular destinations, San Antonio is using those tools effectively to develop the city's online presence, experts said.
Sandy Smith, director of marketing for San Antonio's Convention & Visitors Bureau, said the city hopes to reach increasingly Web-savvy consumers who are using the Web to plan and share their vacation experiences. Read More
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