Wednesday, July 20, 2011

Corel on the comeback trail

Corel's senior vice president of sales and marketing for the Americas, Kevin Thornton told CDN that the company will also have a huge presence at the Comic-Con International show in San Diego starting tomorrow. Why would a technology vendor take part in a comic book convention, you might ask?

Well according to Thornton all these trade shows are important events and are very strategic to Corel. “This is the audience we are trying to reach. For example, Corel Painter (formerly Fractal Painter) is a strong product in the comic book industry,” he said.

Corel will also take part in VidCon, ISTE, and a number of bar association and government events.

All these events will be featured on the company's new channel partner portal. “We have links to let partners know which shows we are attending and then they will be able to talk with our product specialists to create that strong relationship,” Thornton added.

Called Corel Partners, this new online portal will offer the channel around the clock access to current company product information, marketing collateral, sales tools, campaign information, box shots, promotions, and training services. Read More

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