Tuesday, June 14, 2011

Swedish Days Shopping Gets ‘Cutting Edge’ w/ #QR Codes #qrcode #qrchat

Posters displaying large black-and-white squares have begun popping-up in storefronts across Geneva. After inquiring with Geneva Chamber of Commerce Communications Manager Laura Rush, I learned that these checkered blocks are known as QR Codes.

The Chamber of Commerce feels that these codes are a novel and innovative way for merchants to attract customers at the upcoming Swedish Days festival.

“One of the things that we try to do every festival is incorporate our downtown businesses into the event,” says Rush. “We decided to be cutting edge with Swedish Days and create a specific QR Code that, when scanned by a smart phone of some kind, will take visitors to our mobile friendly ‘Hot Deal’ page.”

Swedish Days Shopping Gets ‘Cutting Edge’ with QR Codes - Geneva, IL Patch

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