Monday, June 06, 2011

Scanbuy Powers '2012 Ford Focus Hunt' During Internet Week New York

Scanbuy, Inc. (, the global leader in mobile barcode solutions, today announced that it is providing a dynamic QR (quick response) code solution for Ford Motor Company's "Ford Focus Hunt."

The promotion is the latest example of how major brands and events – including Bluefly, Miller Lite, The Home Depot and the Tribeca Film Festival – rely on Scanbuy for mobile barcode solutions that enable interactive campaigns and encourage consumer participation.

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During Internet Week New York, held June 6-13, the Ford Focus Hunt will release a new QR code each day. Each QR code corresponds with a badge, which was designed by graphic artist Matthew Langille, and highlights different features of the 2012 Ford Focus. Scanbuy also designed custom QR codes leading to the badges that depict a different Ford Focus driving through the code.

The goal of the "Ford Focus Hunt" is to collect all five of the badges by scanning their respective QR Codes using the ScanLife app, or any other standardized scanner application. By collecting all five badges, participants are automatically entered for a chance to win Ford's IWNY Prize Pack, which includes two tickets to the Webby Awards, a one-night-stay in a suite at the Roger Smith Hotel, and a chauffeured ride to the Webby Awards in a 2012 Ford Focus. Read More (Press Release)

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