Thursday, June 23, 2011

Ford: Why Print When You Can Tag? | Microsoft Tag Blog

Deciding on how much information to put into a catalog or magazine versus the overall design look of what you are trying to convey is often a dilemma for many marketing professionals. Well, Microsoft Tag is letting advertisers and marketers to link a bevy of online information to their print ads, allowing for a sleek design in their print ads without sacrificing content.

Ford Motor Company used Microsoft Tag in their customer-focused Spring 2011 “My Ford Magazine,” which is distributed three times a year and reaches 1.1 million readers. On four pages of the magazine, Ford created a printed showroom to advertise 15 Ford truck, car, and SUV models.

Ford: Why Print When You Can Tag? Microsoft Tag Blog

1 comment:

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