Monday, May 02, 2011

Video: Brookstone Testing #QR Codes in stores and in catalogs

Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.

The back cover of the May catalog edition includes four QR codes, each with a specific purpose. When scanned with a smartphone, one directs users to a listing of stores, one goes to Brookstone's Facebook page, one allows users to shop and the other code is used to call customer service. Read More

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