Thursday, May 19, 2011
In addition to the QR Codes in the drinks at the Uptown eatery, they were emblazoned on staff T-shirts and used as temporary tattoos, placed on a dining-area wall and above urinals, even displayed on two outdoor billboards visible to Uptown hipsters on streets and rooftop patios.
Those scanning any of these codes would get a restaurant coupon and sometimes see a video.
The codes stayed the same, but the content behind them kept changing in order to keep things interesting, said Christopher Lower of Maple Grove public relations and marketing agency Sterling Cross Group, which worked with Chino Latino owner Parasole Restaurant Holdings.
"We are big believers in integrating today's technology with traditional storytelling," Lower said.
QR codes are seemingly everywhere in the Twin Cities. Best Buy shoppers will find them just below products on store shelves, linked to details about the products.
Green-thumb types shopping at Home Depot's garden centers will find QR codes placed in plant pots linked to detailed care tips. Read More
Posted by JOlmsted at 5:19 PM