First, from a marketer’s standpoint I was mildly disturbed by the movie’s accuracy in lifting the veil from certain marketing mysteries, which obviously we use to spin our devilish webs. That being said, it was a fantastic and comedic exposé on the product placement process in movies and television. How can one sell out if there is complete and total transparency about the entire transaction?
The Hub: POM Wonderful Presents The Greatest Movie Ever Sold - Followed by a Q & A with Morgan Spurlock Himself (Read More)
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