Monday, May 09, 2011

Queensland University of Technology uses #QR codes to bring prospectus to life #qrcode #qrchat



Just released by the QUT Business School, the booklets feature QR (short for ‘quick response’) codes that prospective students can use to watch videos of other students’ experiences and the skills QUT has given them.

“We know these course booklets are one of the most valuable recruitment tools QUT have, so we saw an opportunity to enhance the tangible experience with something rich and engaging,” said BCM agency partner Kevin Moreland. Read More

2 comments:

nadarenko said...
This comment has been removed by the author.
matjaz said...

It is possible also to track all these scans and to have a statistics. You can try with QR Codes Tracking