Tuesday, May 10, 2011

#QR Codes to feature on new Freya outdoor ad campaign #qrcode #qrchat

An outdoor advertising campaign featuring QR Codes for lingerie brand Freya has been developed by Rees Bradley Hepburn.(Photo)

The 6-sheet campaign feature the codes which will allow smartphone users to line to the brand’s mobile site and enter a competition to win a year’s supply of lingerie or a set of swimwear.

Brilliant Media was the planning and buying company for the campaign and will also aim to build awareness of the Freya brand through social media. Read More

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