Monday, May 02, 2011

#QR codes changing the way we access information

Dano's QR code quickly links customers to a Facebook page where they can "like" the restaurant. Then they get e-mails with coupons or information about the pizza place. "It's so flexible," said Scheel, "You change it and keep it interesting every time they go on." From pizza to the marketing playbook for the University of South Carolina Athletics, QR codes are everywhere. You can even find one on next season's football schedule poster.

The QR code links fans to a YouTube playlist that contains videos about the football team. More videos will be added throughout the summer to promote the upcoming 2011 season. The goal is to build off an already strong fan base.

"We want to have as many one-to-one connections as we can - whether it is YouTube, Facebook, Twitter and now QR codes - as an extension of that where we can allow people to immerse themselves in SC Gamecocks," said USC Marketing Director Eric Nichols.

Scotti Dodson, a prospective student, and her parents had never seen a QR code until they saw the poster. "I think it is great because it is definitely quicker and easier for people to use," said Dodson, "So I like it." Read More|

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