Wednesday, May 04, 2011

#QR codes can have their cake and eat it

Wilton began experimenting with QR codes in April this year and had a sharp eye on performance metrics. And the company found that performance was good. It began to print QR codes on in-store packaging for the goods. Scanning that code would bring you to a web page with product information, recipe ideas, etc.

Since then, the company has found that almost 10% of all visits to were coming from smartphones. So it decided to launch a completely mobile version of the site: The site has been live for a week now, and has already seen a decent increase in the amount that smartphone users are interacting with Wilton on-line: 40% increase in page views, 25% increase in product views and 45% decrease in homepage bounce rates. Read More

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