In fact, the number of consumers who added QR scanning capabilities to their devices during the first quarter of this year increased an impressive 938% from the same period a year ago.
The vast majority (89%) of QR code scans resulted in the receipt of information about a product or service, although consumers are slowly catching on to using QR codes to make mobile payments, too.
Mobio's report, found that women dominate QR code scanning - 68% vs 32% - most likely because they hold the household budget purse-strings and are more likely to take advantage of marketing devices that promise discounts and money-saving tips.
Almost three-quarters (71%) of QR code scanners are aged between 25 and 54, the largest segment being in the 35-44 year old range. However, Mobio's data shows significant growth in use among the 55+ age group which jumped from 11% in December 2010 to 13% today. Read More
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