YouTube - Setting Up Your Nonprofit Channel

YouTube is an interactive worldwide community—there are a lot of ways to use the platform to inform people, get them to participate, and grow awareness of your organization.

The Basics

Reach Out. Post videos that get YouTube viewers talking, and then stay in the conversation with comments and video responses.

Partner Up. Find other organizations on YouTube who complement your mission, and work together to promote each other.

Keep It Fresh. Put up new videos regularly and keep them short—ideally under 5 minutes.
Spread Your Message. Share links and the embed code for your videos with supporters so they can help get the word out.

Be Genuine. We have a wide demographic, so high view counts come from content that's compelling, rather than what's "hip."