So it was a risk even taking these on.
I got a call before we made this film to be the face of a new car launch. It was some sort of an environmentally friendly car. I thought it was a pretty amazing idea until one of my agents called me up and said, "Yeah, it's a pretty amazing idea… until one of those cars explodes." Oh yeah, Morgan Spurlock is the guy who says you should buy the car that explodes. I wasn't worth it.
And these other sponsors are more solid.
Well with this film it's different, because we own the film. We made the movie and the whole film is a comment. The film was a comment upon itself. I'm not the full face of these products. I'm the face of these products while they're tied to the film. I'm not out hawking this stuff separate from the movie. Everything's a tie-in. It's straight co-promotion.
But having POM Wonderful on top of the movie title, that's forever going to be the name of it.
Forever it will be “POM Wonderful Presents: The Greatest Movie Ever Sold.” And now POM, as we were finishing the movie, got sued by the FTC. So what are you going to do? I'm not going to do anything. We're going to put the movie out. Read More
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