The codes can be created right within many of the scanning apps, but you can also create them on different QR code generating websites, which is what URL Radio co-owner Stacy Sturm decided to do to bring in more listeners.
"How can I get direct listeners from our print advertising? And so then I thought, you know, I`m gonna see if I can get the QR code or the 2D code to actually launch our radio station," explained Sturm.
And that`s exactly what Sturm did, by essentially creating a mobile music app that opens when URL Radio`s code is scanned, which begins playing the station.
"So, it`s that easy now, people can get us immediately, where as before they would have to remember to go to a computer and log in and now it`s gonna translate instantly to people carrying this around," said Sturm.
Making this seemingly unremarkable image a powerful way to attract a wider audience. )Read More, Watch Video)
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