QR codes have been popular in Japan for over a decade, but are just starting to catch on the U.S., said Philip Wocken, the director of emerging media for the d.tri marketing group in Minneapolis.
"With the growing popularity of web-enabled smartphones, more and more U.S. consumers will have the ability to interact with QR codes," Wocken told BusinessNewsDaily. "Retailers are increasingly using QR codes in stores at the point of sale to further educate consumers or give them more information. "The QR code will direct shoppers to the retailer’s website or to a third-party product review website where they can find out more about the product without leaving the aisle."
And it’s a technology that is available to small businesses.
"QR codes are not just for the national big box retailers," said Wocken. "Small businesses can also utilize QR codes to deliver content to their customers and prospects in unique ways. Since small businesses are still trying to figure out the best ways to use QR codes to accomplish their objectives, the businesses that do it first and do it best will set themselves apart from the competition..."
"There were two reasons for choosing Microsoft," said Sally Murphy, a partner at Rattle. "The tags can point to different URLs over time. You can easily update or change associated content without having to reprint the original piece on which the tag appears. And the reporting capabilities are much stronger, including heat maps to track where users are coming from." Read More
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