Tasting room visitors can swipe their smart phones over a QR (Quick Response) code posted throughout the premises, or on the door if the winery is shut, to access a rating page for a wine. They can also use a winery’s iPad to enter notes and a star rating on each wine they taste.
If the QR code and a smart phone is being used, the notes can be published immediately on a Facebook page, or emailed to the user.
But whether they’ve used their own iPhone or a winery iPad, the winery has captured – with the person’s knowledge – their email addresses. Read More
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