Radisson Edwardian is to introduce QR codes onto its restaurant menus across 11 of its UK hotels.
Working with digital marketing agency I Spy, the hotel chain will provide the codes as a short-cut to an online video, hosted on the brand’s website and YouTube channel showing the ‘dish of the month’ being prepared and cooked by one of the chefs.
Amy Clarke, e-commerce manager at Radisson Edwardian, said: “Restaurants are a promotional priority at the moment and I Spy has given us an incredibly powerful vehicle to help boost their profiles. Knowing how a dish looks at the ordering stage is very useful, so the QR codes be genuinely helpful to customers. But, perhaps more importantly, it’s innovations like this that keep Radisson Edwardian ahead of the curve.”
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