QR codes may be gaining in popularity from WBEZ on Vimeo.
But as the codes become more popular with marketers, will they gain favor with consumers as well?
CHINTAGUNTA: Chances are if this is associated with some kind of promotional offer, like a discount, then it’s more likely that customers will feel inclined to scan it.
Pradeep Chintagunta is a professor of Marketing at the University of Chicago Booth School of Business.
CHINTAGUNTA: If they eventually find out that all the get to see is some videos, some pictures, then I think it could be a problem.
He says interest in the codes would be high in the beginning, but cautions that the codes could risk ending up like other unpopular advertising methods. Read More
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