This movie is just another negative portrayal of marketing. What’s new about that? From Arthur Miller’s classic, “Death of A Salesman,” to Oliver Stone’s Wall Street, and the current TV hit Mad Men, marketers are frequently depicted as slimy, sleazy, liars. In Mr. Fine’s words, it’s a “movie about the insidious and invasive nature of advertising in our modern life, you expect to learn something new…”
What do viewers learn?
The overall theme of the movie is that marketing is pollution. In presenting this theme, Morgan Spurlock deceives viewers from the beginning. He says the film is about “product placement, marketing, and advertising.” Read More
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