Tuesday, April 05, 2011

Lynx puts #QR codes in EA titles

EA teams up with deodorant brand to introduce in-game advertising into Xbox SKUs

Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes.

EA has teamed up with deodorant brand Lynx to introduce this unique form of in-game advertising to the Xbox 360 versions of its latest releases. Read More

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