Regardless, with Spurlock, irony, slapstick and complete immersion is as much a part of the documentary equation as information.
The movie begins by laying out just how ubiquitous product placement has become, and how important it is to funding movies, with charts and graphs and too many ponderous words. The topic becomes far more engaging when Spurlock starts trying to sell the idea of funding and being a foil in his product placement documentary and doors start slamming in his face. Volkswagen will no doubt always regret that some executive put its “we don’t want anything to do with this movie” in writing, which Spurlock shares on camera to great punked effect. Read More
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