Filmmaker Morgan Spurlock has won the odd honour of renaming a city to promote his new documentary about product placement.
On Wednesday night, Altoona City Council officials unanimously voted to sell the naming rights of the Pennsylvania town to the director and his production company Warrior Poets.
As a result, from 27 April, Altoona will be known as POM Wonderful Presents The Greatest Movie Ever Sold for 60 days. Read More
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