In the film, you portray advertising as a form of brainwashing.
Absolutely.
What if we brainwashed people do to good things, would that be okay?
You and I are so on the same page! There’s a whole movement that people are trying to start called Positive Placement, where there’s been TV shows in Hollywood, showing people using the fluorescent bulbs, the “Curly Q” bulbs, and [as a result] people will buy more of those because they saw them in the TV show doing it. People in movies and TV shows are shown recycling, to help people understand that recycling is a really good thing. I think there is a real idea around that concept of “positive placement” that through seeing other people doing it, will make it work. So yeah, and I think you should start that agency.
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