CrispRoot plans to soon have QR codes displayed on its packaging, thus providing consumers an online information experience at the point of purchase.
“Scanning QR codes is an easy process that allows our consumers to stay informed on our promotions or chip give-away contests – something they always enjoy,” explains Angela Ichwan, Owner and Chief Flavor Maker. “With the use of QR codes burgeoning, we want to position ourselves now to engage our mobile consumers. We’re having fun coming up with ideas for video projects and additional educational materials to better serve the inquiries of our increasingly savvy customers.”
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