The Dayton Art Institute is among the first museums in the country to use Quick Response codes, commonly known as QR codes, to provide information about the artworks in its special exhibitions, according to Janice Driesbach, the museum’s director and chief executive. Using smartphone technology enables the museum to interact with a broader, more diverse audience, she said.
Driesbach said the QR codes represent a break from the traditional practice of extended, interpretative labels. They also offer “a very effective way of speaking with younger audiences,” she said. The new exhibit also features another 14 artworks that offer audio commentary via visitors’ cell phones. Such technology has replaced headsets, which were bulky and required cleaning and maintenance, Driesbach said.
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