Wednesday, March 16, 2011

YouTube - Boca Center teams up with Boca Police to to promote safety w/ #QR Codes



Boca Raton, FL -- On the heels of a successful holiday campaign, the Boca Raton Police Services Department (BRPD) continues to spread safety messages through the latest technology available. The BRPD has teamed up with the Boca Center and its retailers to help spread the word using "QR (quick response) Codes," which are two-dimensional barcodes consisting of black modules arranged in a square pattern on a white background.

Select retailers have placed window clings with a QR code at various locations throughout Boca Center. Each code will identify a participating retailer's discount coupon and a safety message from the BRPD Crime Prevention Unit. Shoppers with the QR app simply need to scan the QR code with their smart phone to view the message and the coupon. After showing the retailer the coupon, shoppers will receive the applicable discount.

QR apps are typically available for free as downloads for any smart phone user. The BRPD plans to expand the program to other locations. Retailers wishing to participate in the "Be Safe and Save" program may contact the Crime Prevention Unit at 561-347-3938.

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