Quick response codes are now the hot thing in media. These easy-to-generate boxes can be placed on just about any type of printed media, where people can scan them with their cell phones to be sent directly to the advertiser's web site or to an internet-based promotion.
A QR code is a low-cost addition to an out-of-home campaign, and it's a great way to get potential customers to interact directly with the brand.
Also, because QR codes are scanned using smartphones or other mobile devices, the target audience is obviously an attractive one: mostly young, affluent and tech-savvy. Read More
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