If the time and opportunity lost as a result of wading through unwanted information and lack of connection to the places and objects that make up our lives can be likened to dinosaurs, then the QR code is one big meteor.
Already, many companies are using QR codes to cut the distance between product and potential buyer, heralding a new age in marketing in which the interaction is more like a one-on-one conversation than ever. Because the scans are traceable, businesses have access to consumer information like never before: they are able to see who is buying which of their products when and where on an unprecedented level. Not only does this provide a treasure trove of advertising-related details, but also provides tailor-made information to consumers based on their location, preferences, budget, etc.
the technology is riding the tide of consumers who are quickly losing patience in the increasingly round-the-clock quest for helpful, personalized information. The distance between the digital and the real world is persistently shrinking, and the QR code is one of the tools leading the way.
If the QR code catches on, which some believe it is one high profile media event or advertising campaign away from doing, gone will be the days when a person walks by a building, a product, an advertisement for an event, and makes a mental note to look it up on the internet, to buy it, to attend it later. Such information will literally be in our hands.
Be able to tell everyone “I told you so” by jumping on the QR bandwagon before it's as good as compulsory. Read More
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