You'd think that wave-and-pay smartphone technology would be top priority for PayPal, one of the biggest competitors in the mobile payments space. But while big retailers love NFC for its hyper-targeted marketing potential, small businesses that run on payment services like PayPal may actually be interested in mobile payments for something far humbler: customer loyalty.
EBay's solution is the humble QR code: a cheap and common successor to the barcode of yore. Late last year the auction giant acquired RedLaser, an iPhone and Android app that lets smartphones scan QR and UPC codes on retail goods to compare prices at brick-and-mortar and online retailers.
Rob Veres, eBay's General Manager of Redlaser, says that the company's recent QR pilot program with Atlantic Records has already proven that QR codes can create leads and drive sales, but he believes what small businesses really want is rewards programs that work as well as major retailers'. "The big guys already have their loyalty plans, but smaller businesses don't," says Veres. Read More
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