Inside the Austin Convention Center, where most of the conference was staged, pillars are baroquely barnacled with multiple generations of posters, flyers, and business cards -- many of which sport cryptic QR codes designed to lead smartphones to promotional sites.
Outside, "booth babes" in skintight leggings shill for digital scavenger hunts, iPad drawings, and Axe Body Spray. Barkers on one street corner offer free Monster energy drinks; on another corner, free coffee with branded mugs; and a third, free shots of premium whiskey.
Sunday night, looped on free drinks and rebuffed from attending the Mashable party, I stop to buy a hot dog from a street vendor before heading back to my hotel. Before I can eat it, a photographer asks me to pose with it, displaying the "Appkin" it's wrapped in, embossed with yet another QR code. Read More
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