Audiobook publisher Brilliance Audio announced plans to add two-dimensional QR Codes—a coded “Quick Response” graphic linked to audiobook content—to its packaging that will allow consumers to instantly access free audio excerpts of the audiobooks they are considering. Consumers with barscanner apps can use their cameraphones to snap a picture of the QR code that will link them to the free audio excerpt.
The first package with the QR codes to be released will be The Land Of Painted Caves by Jean M. Auel, which will go on sale March 29. Audio excerpts of Brilliance Audio titles are generally available through the online resellers and provider sites Brilliance partners with. The addition of QR codes to physical packaging extends access to free audiobook excerpts to physical retailers and their customers. Read More
In November 2010, Chuck Marunde, real estate broker and attorney, included QR Codes to his audio book on his e-book.
“The New World of Marketing for Real Estate Agents, Early Adopters: The New Millionaires” (eBook $9.95)
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