72 Percent of Smartphone Users Likely to Recall an Ad with a #QR Code

A staggering 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code, according to a survey released today of smartphone users. The survey was commissioned by MGH, an integrated marketing communications agency, to determine the usage of QR codes – an emerging technology that uses barcode-like images containing a hidden message that can be unlocked by using an application on a smartphone.

In addition, 32 percent of smartphone users surveyed said they've used a QR code, a much higher percentage than various other previous surveys of QR usage. Top usage of those who said they've used a QR code was to secure a coupon, deal or discount (53 percent). Other uses of a QR code included:

Access additional information (52 percent);
Enter a sweepstakes (33 percent);
Sign up to receive more information (26 percent);
Access video (24 percent).

Perhaps, more strikingly, the vast majority – 70 percent – of respondents said they plan to use a QR code again or for the first time. The top usage (87 percent) would be to secure a coupon, discount or deal. Other desired usages included:

Entering a sweepstakes (64 percent);
Accessing additional information (63 percent);
Making a purchase (60 percent);
Signing up to receive more information (53 percent).

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