As data use on mobile phones in the UK increases, one major brand has decided to give the codes a go. Bottles of Pepsi Max now feature QR codes that take customers to a ‘Pepsi Max Kicks’ website that gives away gig tickets among other promotions. In order to access the goodies you have to use the QR code.
The question is, how many people are going to bother to use them? To most people the codes will just be a pretty pattern on the side of the bottle. There’s no full explanation given on the label as to what the codes do, and how to use them. Curious customers are simply directed to visit the Pepsi website by, er, typing the URL into the phone or browser. Read More
No comments:
Post a Comment